Today's customers expect personalization. But to achieve this, marketers have to figure out how to leverage multiple channels, collect and analyze data non-stop, and implement automation, all at once.
Conclusion? Human driven personalization doesn't scale... but artificial intelligence (AI) does. AI-driven marketing has the power to change the way we work, so that we can reach our customers more efficiently, and more effectively. AI builds on big data and works to understand each of our customers as an individual, so that we can truly customize their experience at a personal level.
Join Digital Operative and Emarsys for Happy Hour in SoHo on 3.28.2018 and learn how AI is transforming the digital marketing landscape through the use of data. We'll give you the inside-scoop on the latest trends, and the best tips and tools for creating a personalization strategy that can scale at the same rate as your company.
Open bar and hors d'oeuvres provided! This is a free event, but space is limited so RSVP soon to save your spot!
98 Kenmare St, New York, NY 10012