Happy Hour in SoHo

Join Us For Drinks & Discussion: "Human Driven Personalization Doesn’t Scale"
6:30 - 8:30 PM on 3.28.2018
New York, NY

About The Event

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Today's customers expect personalization. But to achieve this, marketers have to figure out how to leverage multiple channels, collect and analyze data non-stop, and implement automation, all at once.

Conclusion? Human driven personalization doesn't scale... but artificial intelligence (AI) does. AI-driven marketing has the power to change the way we work, so that we can reach our customers more efficiently, and more effectively. AI builds on big data and works to understand each of our customers as an individual, so that we can truly customize their experience at a personal level.

Join Digital Operative and Emarsys for Happy Hour in SoHo on 3.28.2018 and learn how AI is transforming the digital marketing landscape through the use of data. We'll give you the inside-scoop on the latest trends, and the best tips and tools for creating a personalization strategy that can scale at the same rate as your company.

Open bar and hors d'oeuvres provided! This is a free event, but space is limited so RSVP soon to save your spot!

The Speakers

Joe Nicholas
Joe Nicholas
Director, Channel Sales North America at Emarsys
Jonathan Tufano
Jonathan Tufano
Vice President, Revenue at Digital Operative

Event Agenda

06:30
-
07:00
Welcome
07:00
-
07:20
Human Driven Personalization Doesn't Scale, But AI Does
Joe Nicholas, Emarsys
07:20
-
07:30
Building a Digital Marketing Strategy, Focused on Personalization & Driven by AI
Jonathan Tufano, Digital Operative
07:30
-
08:00
Interactive Q&A
Both speakers
08:00
-
08:30
Networking

Save Your Spot (Merchants Only Please)

The Venue

Spring Natural

98 Kenmare St, New York, NY 10012